Everyday work
Full-day updates. Done in 5–10 minutes.
Stories in motion.
From new ventures to established businesses, we bring strategy, design, technology and marketing together to help them move forward.
5 markets. One booking journey.
HRM Asia. Regional event registration connected to payments. 51 projects. One searchable portfolio.
The Dreamer Home. Past work reviewed, migrated and organised. 4+ years of repeat engagements.
Willis Towers Watson. Work across different teams, 2020–2024.
What changes.
Getting discovered
541,000+ Instagram views before the first anniversary.
Patient confidence
Website enquiries in the clinic’s first week.
Getting started
From an unnamed idea to launch in 10 weeks.
Selected Studies
Filter by stage, industry, or brand.
22 case studies
ShapeBuild
CNPLaw
Legal Services
Routine website updates cut from a working day to approximately 5–10 minutes.
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ShapeBuildGrow
Cushman & Wakefield
Commercial Real Estate
A two-year LinkedIn programme generated 600+ report downloads, enquiries and conversations.
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ShapeBuildGrow
The Dreamer Home
Interior Design
51 projects organised into a searchable portfolio that makes the studio’s work easier to explore.
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ShapeBuild
HRM Asia
HR Media & Events
Five event markets brought into one booking journey, from ticket selection to payment.
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ShapeBuild
Lumida Studios
Property Photography
Twelve years of photography experience made easier to choose, with tailored audience paths and instant price estimates.
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ShapeBuildGrow
Orizal Financial Advisors
Financial Services
Named and launched in 10 weeks. The team later grew from 7 to 40 advisors.
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ShapeBuildGrow
Pera Turkish Grill & Mezze
Restaurant / F&B
A restaurant brought from concept to launch, with 541,000+ Instagram views before its first anniversary.
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ShapeBuildGrow
SC Oscar Fund Management
Renewable Energy & Finance
A clearer institutional investor story, carried through the website and investment materials.
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BuildGrow
Strategy Execution
Leadership Development & Training
An alumni platform that gave programme graduates a place to keep learning and reconnecting.
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ShapeBuild
Thrive Wellness Co.
Financial Wellness & Coaching
Financial wellness coaching made easier to understand through a clearer offer and website.
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BuildGrow
Willis Towers Watson
Insurance & Risk Management
More than four years of repeat engagements across teams, content, campaigns and events.
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ShapeBuildGrow
YZ Timber
Timber & Building Materials
A traditional timber business given its first digital presence, then supported through product launches over five years.
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ShapeBuild
3 Dental
Healthcare / Dental
A new clinic’s website began generating patient enquiries in its first week.
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ShapeBuildGrow
Assurance Partners
Accounting & Audit
After three incomplete attempts, a website finally launched and began bringing in enquiries.
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ShapeBuild
B-Robotics
Robotics / Deep Tech
Separate technologies brought into one group story investors and partners could follow.
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ShapeBuildGrow
Corporate FinEdge
Corporate Finance & Advisory
An unfinished service catalogue turned into a complete website journey for business owners, supported by nine months of advertising.
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ShapeBuild
Dassault Systèmes
Engineering Software
Complex engineering material turned into three clear, event-ready stories for plant teams.
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ShapeBuild
Klique Design
Interior Design / Special Needs Education
A founder’s specialist knowledge turned into a presentation for special-needs schools and facilities.
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Grow
Nanyang Technological University
Higher Education
Hands-on LinkedIn training helped 25 students put their experience into clearer professional profiles.
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ShapeBuildGrow
ODC Training
Corporate Training & Leadership Development
A crowded course catalogue reorganised into clearer paths from interest to training enquiries.
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Grow
UnaBiz
Connected Technology
A technology company’s milestones given human meaning through its founder’s story.
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ShapeGrow
Virgin Active
Health & Fitness
Common fitness doubts turned into practical explanations that made unfamiliar workouts easier to approach.
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Ventures
Businesses FableForce creates, owns and operates.
Owned venture
KAIGA
Collectibles commerce · Singapore
Making collectibles easier to discover, trust and collect.
Created by FableForce
Read post
Owned venture
ScrollSight
LinkedIn marketing and training · Singapore
Helping people and businesses make their expertise count on LinkedIn.
Created by FableForce
Read post“Their strategic approach addressed every element of our website's revamp—starting with brand clarity and messaging before execution.”
Features & Speaking
Publications, stages, workshops, and events we're invited to speak at.
LinkedIn Local Singapore.
Panelist on personal branding and professional storytelling.
Shared practical ways professionals can turn experience, values, and career moments into clearer public narratives on LinkedIn.
CoSchedule.
A guest writing opportunity with one of marketing's most respected publications.
A long-running contribution that shows our thinking could hold up beyond client rooms, speaking stages, and one-off campaign moments.
LinkedIn Local Malaysia.
Panelist on personal branding and professional storytelling.
Joined a regional panel on personal branding, with live examples for translating career history into a more intentional public presence.
Orizal Internal Team Training.
A practical LinkedIn and personal branding session for Orizal's advisory team.
Focused on profile positioning, relationship-building, and everyday content habits that help advisors show up with more clarity and trust.
OCBC Future Smart Fest.
Sharing the entrepreneurship stage with Park and Parcel, Dollars & Sense, and Invade.
Contributed founder-side perspective on building audience trust, communicating a point of view, and making personal credibility work harder.
UnaBiz Internal LinkedIn Training.
A practical LinkedIn and personal branding session for UnaBiz's internal team.
Helped the team sharpen LinkedIn profiles, explain technical work in human terms, and build confidence around professional storytelling.
NTU Business School & Career Office.
Taught undergraduates personal branding and how to use LinkedIn to find jobs.
Worked with NTU Business School and the Career Office on profile strategy, job-search visibility, and practical outreach for students entering the market.