John Chen
Chief Strategist and Creative Director
Meet FableForce.
Strategy, digital and creative.
We help businesses become easier to understand, trust and choose. We bring direction, design and technology together for our own businesses and alongside our clients.
- Industries served
- 20+
- Client stories
- 112
- Client testimonials
- 103
- Countries represented
- 23
Meet the founders.
Good strategy needs to carry through to the work people see and use. We started FableForce to connect the two, and we stay involved from the first questions to the decisions that shape the work.
Shermaine Tan
Project Director and Lead Strategist
Why FableForce
Work with founders.
John and Shermaine help set the direction and stay involved as the work takes shape.
Find what matters.
We look at your business, your customers and their experience to understand what needs to change.
We build too.
We build KAIGA and ScrollSight. We bring that experience to your business.
EDG certified.
Certified consultancy for Enterprise Development Grant (EDG) projects.
Ventures
Businesses FableForce creates, owns and operates.
Owned venture
KAIGA
Collectibles commerce · Singapore
Making collectibles easier to discover, trust and collect.
Created by FableForce
Read post
Owned venture
ScrollSight
LinkedIn marketing and training · Singapore
Helping people and businesses make their expertise count on LinkedIn.
Created by FableForce
Read postOur solutions
Strategy. Digital. Creative.
Strategy Find a clear direction for your business, brand and offer.
- Customer and market research
- Offer and positioning
- Brand strategy and messaging
Digital Build websites, platforms and tools that help your business work better.
- Websites and e-commerce
- Digital products and platforms
- Integrations and automation
Creative Bring your business to life through identity, design, photography, video and content.
- Brand identity and design
- Photography and video
- Content and campaigns
Our work.
Legal ServicesCNPLaw.
Three page builders replaced by one publishing system. Routine updates cut from a full working day to approximately 5–10 minutes.
Commercial Real EstateCushman & Wakefield.
Turning market knowledge into a two-year LinkedIn programme that generated more than 600 report downloads, enquiries and conversations.
Insurance & Risk ManagementWillis Towers Watson.
Different teams. One creative partner. Repeat engagements across content, campaigns and events, 2020–2024.
Restaurant / F&BPera Turkish Grill & Mezze.
From a restaurant concept to a complete brand and guest experience, with content reaching 97,500 Instagram accounts in its first year.
Financial ServicesOrizal Financial Advisors.
Building the brand and communications behind a people-first advisory business as its team grew from seven to 40 advisers over three years.
Timber & Building MaterialsYZ Timber.
Bringing an offline timber business into view, then supporting new product launches and its growth story over five years.
Patient enquiries in week one.
3 DentalThe new clinic’s website began generating enquiries in its first week.
Five markets. One booking experience.
HRM AsiaRegional event registration connected to Stripe and HubSpot.
51 projects. A searchable portfolio.
The Dreamer HomePast work reviewed, migrated and organised for easier discovery.
“Their strategic approach addressed every element of our website's revamp—starting with brand clarity and messaging before execution.”