5 client onboardings per yearBook an introduction
Back to case studies

Case studyCushman & Wakefield

Decisions drive leads.

Two years of LinkedIn work created more than 600 leads across 17,302 companies.

FableForce

Cushman & Wakefield logo
Industry
Commercial Real Estate
Year
2023-Present
Solutions
LinkedIn Plan, Campaigns, Creative Direction

Commercial property content usually starts with buildings and deals. We started with the people choosing a space, the risks they weighed, and the questions they needed answered.

Beyond the property

Deal announcements and property details were an established part of the market’s content. The opportunity was to connect that expertise more directly to the decisions facing finance leaders, founders, and their teams: cost, timing, risk, and room to grow.

Decision-led content

We built the LinkedIn work around those choices. Posts explained when to start a lease renewal, what could weaken a negotiation, and how to compare options before time ran out. Each useful answer led to a guide, enquiry, or conversation with the Cushman & Wakefield team.

LinkedIn
Cushman & Wakefield
Cushman & Wakefield

26,212 followers

2w·
Your lease is up in 6 months. Here’s what most companies get wrong about renegotiating. Most tenants start the renewal conversation too late. By the time you’re 90 days out, your landlord knows you have limited options — and they price accordingly. The companies that get the best terms? They start planning 12–18 months out. They benchmark the market. They understand what concessions are actually available. And they negotiate from a position of choice, not urgency. We put together a guide on the 5 most common mistakes tenants make during lease renewals — and what to do instead. Link in comments.
likeinsightfulcelebrate
Dennis Koh and 46 others
12 comments·5 reposts
Like
Comment
Repost
Send

What followed

Across two years, the work reached 17,302 companies and created more than 600 report downloads, direct enquiries, and conversations. The results came from the campaign FableForce shaped, made, ran, and reported on with the client team.

Leads Generated
600+
Report downloads, direct enquiries, and conversations with decision-makers, generated through content, not cold outreach.
Companies Reached
17,302
SMEs to MNCs across Singapore's commercial property landscape.
Years Retained
2
Not a campaign. A partnership. Renewed because the numbers kept coming.

“It's always a pleasant experience working with FableForce. I enjoy the strategic insights and hands-on approach that they bring to the table. They think through brand positioning carefully before execution—and they're quick and responsive too.”

Nandhini R.Marketing & Communications Manager, Cushman & Wakefield

Share this case

Discuss your business

Next up