xClient

Case Study

Virgin Active

Useful guides built to answer doubts and earn trust.

Program

Content Strategy, Copywriting, Expert Interviews

Industry

Health & Fitness

Year

2017

Yoga is too slow. Swimming is not a real workout. I am not flexible enough.

The Results

Global

Brand

Content for one of the world's largest fitness brands.

Expert

Sourced

Trainer interviews powering authentic guides.

Multi

Format

Long-form guides + ad copy for each piece.

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