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FableForce
ShapeClarify what the business should offer, say, and stand for.BuildCreate what the business needs to enter the market and perform.GrowHelp more people discover, trust, and choose the business.
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Our Work

Results from the last 12 months.

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CNPLawCNPLawCushman & WakefieldCushman & WakefieldThe Dreamer HomeThe Dreamer HomeHRM AsiaHRM Asia
Weekly NotesNotes on how belief moves.

Strategic notes on narrative, perception, and brands with a point of view.

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FableForce.

We shape your direction, build what your business needs, and help more people understand, trust and choose it.

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Built alongside

  • Cushman & Wakefield
  • Dassault Systemes
  • Virgin Active
  • Korn Ferry
  • FIS Global
  • HRM Asia
  • Orizal
  • Pera Turkish Cuisine
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The whole business.

People meet your business through its marketing, website and the way your team treats them. Each encounter shapes whether they choose you. We look at how those experiences work together, find what gets in the way and help you change it.

Selected Work

Proof in practice.

1/12

Orizal Financial Advisors

Making financial advice easier to trust.

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2/12

The Dreamer Home

Making quiet craft easier to recognise.

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3/12

Cushman & Wakefield

Making deep property expertise easier to act on.

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4/12

CNPLaw

Making complex legal services easier to understand and update.

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5/12

Strategy Execution

Keeping ASEP graduates learning and connected after the programme.

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6/12

HRM Asia

Making five event markets feel like one clear booking experience.

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7/12

YZ Timber

Making an established timber business easier to find and trust.

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8/12

SC Oscar Fund Management

Making a renewable energy fund easier for investors to understand and trust.

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9/12

Willis Towers Watson

Turning varied briefs into a dependable four-year partnership.

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10/12

Pera Turkish Grill & Mezze

Making a new restaurant familiar before opening.

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11/12

Lumida Studios

Making the value behind better property photography easier to see.

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12/12

Thrive Wellness Co.

Making financial wellness coaching easier to understand.

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1 of 12: Orizal Financial Advisors

Our solutions

Shape. Build. Grow.

An indexed drawer of business decisionsA streamlined stack of indexed folders organises ambition, audience, business, customers, market, direction, offer, position and value into a clear direction, marked by the orange FableForce symbol on the drawer.

Shape Know what your business needs next.

  • Customer and market research
  • Offer and positioning
  • Brand direction and identity
Separate parts built into one systemSix connected modules form one compact working structure. A response travels across the joined modules and raises neighbouring parts in turn. The front module carries the FableForce mark, showing how built touchpoints perform together. This is an illustrative model rather than measured client data.

Build Turn clear direction into experiences, systems and tools that perform.

  • Brand systems
  • Websites and e-commerce
  • Digital products and tools
Growth through successive stagesOne light rust sphere uses momentum to clear each riser and lands under gravity across seven measured steps. Each step represents a stage of learning and improvement carried into the next. After the final step, the sphere continues upward and the sequence begins again from the first step. One black response line runs behind the steps, showing how each cycle creates new evidence to improve the next. A pixelated FableForce mark appears on the lowest step. This is an illustrative model rather than measured client data.

Grow Help more people find, trust and choose the business, then improve what works.

  • Content and campaigns
  • Search, social and advertising
  • Measurement and optimisation

Books can’t listen.

Spend an hour with FableForce. Bring your business, your questions, and what’s keeping you stuck. We’ll help you work out what to do next.

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FableForceShapeBuildGrow
A group of interlocking building blocks

Built with you.

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What comes next?

Let’s talk.

Notes from FableForce

Occasional ideas and stories about building a business people understand, trust and choose.

How we help

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  • Grow

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