14.8K
Views in 6 Months
From zero to 14,800 views. The final month alone delivered half of all lifetime views.
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Case Study
Pera Turkish Grill & Mezze
A single word became a complete brand.
Program
Brand Strategy, Visual Identity, Menu Design
Industry
Restaurant / F&B
Year
2025
First-time restaurateurs with passion, recipes, and a name: Pera, the historic district of Istanbul where East meets West.
Digital Innovation
NFC Cards for Faster Google Reviews
In F&B, reviews are currency. But asking guests to "please leave a review" feels awkward. Most won't bother. Too many steps, too much friction.
We designed NFC-enabled cards that eliminate every barrier. One tap on their phone, and guests are taken directly to Pera's Google Review page. No searching, no typing, no app downloads.
The cards live on every table. After a satisfying meal, the natural moment arrives. Guests tap, write a few words, and Pera's online presence grows organically.
This isn't just technology for technology's sake. It's brand experience design that respects both the guest's time and the restaurant's need for authentic social proof.
Ongoing Activations
Beyond the initial brand launch, we continue to support with event campaigns, promotional materials, and seasonal activations.
The Results
Digital meets hospitality: A simple tap connects guests to Pera's world. Menu, story, and more.
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