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Case study / UnaBiz

The story behind the technology.

The doubt, friendship and unexpected phone call that made UnaBiz possible.

FableForce

UnaBiz logo
Industry
Connected Technology
Year
2018
Solutions
Founder Story, Article Writing, LinkedIn Training

UnaBiz had funding, operator status, and millions of connected devices. What people had not heard was how close its founder came to believing he could never build it.

The milestones were only half the story

UnaBiz already had the kind of achievements most technology companies would lead with.

It had secured US$10 million in funding from ENGIE, become the official Sigfox 0G operator in Singapore and Taiwan, and was building the infrastructure needed to connect millions of devices.

These facts showed that the company was progressing. They did not explain what it had taken to get there.

They did not reveal the founder who doubted whether he could start a company. The friends who left established careers to join him. The repeated rejection. The personal money transferred into a bank account that kept running low. Or the foreign number that finally called while the team waited together in a bar.

That was the UnaBiz story people had not heard.

Finding the person behind the company

FableForce met Henri Bong inside UnaBiz’s crowded first office at CT Hub 2.

It was a small space filled with desks, computers, conversations in several languages, and people who had given up comfortable positions to build something uncertain together.

Henri spoke about his earlier work with Sigfox 0G technology and the trust placed in him by Ludovic Le Moan. Starting a company had not been his original ambition. Even when the opportunity appeared, his first instinct was that he could not do it alone.

Then Philippe Chiu entered the story.

Henri had wondered how he could persuade a friend with a successful career to join an unproven company. By chance, they met at an event. Before Henri could properly make his case, Philippe admitted that he was ready for something different.

It was one of several moments Henri described as a miracle.

The call that changed everything

Building the team did not make the uncertainty disappear.

UnaBiz still had to win attention, convince customers, meet deadlines, and keep the company funded. Henri recalled transferring personal money into the business whenever its bank balance ran low.

Then came the call from ENGIE.

The team was gathered around a table in a bar, watching their phones and waiting to learn whether the investment would proceed. When Henri saw a foreign number appear, he answered it knowing that UnaBiz’s future could depend on what came next.

The investment was confirmed.

Henri hung up, and the team cried together.

These were not details that belonged in a routine company announcement. They were the details that helped people understand what UnaBiz meant to those building it.

Writing it as it was experienced

The finished article, The Power of Miracles: A Meeting with Henri of UnaBiz, followed the founder’s experience rather than presenting another corporate timeline.

The small office, the self-doubt, Philippe’s decision, the dwindling bank balance, and ENGIE’s call allowed readers to encounter UnaBiz through the people who had risked something to create it.

It made a technical company feel human without diminishing the significance of its technology.

LinkedIn article writeup for UnaBiz with reader comments

The public response included 47 likes and eight comments. But the most meaningful response came from Henri himself.

Seven years later, he returned to the article and read it in full. He said it felt like fiction even though it was real, and that revisiting the story nearly brought him to tears.

He also used his response to recognise Ludovic Le Moan, Philippe Chiu, ENGIE, and the other people who had made UnaBiz possible. That reaction confirmed that the article had captured more than a founder profile. It had preserved a shared piece of the company’s history.

Helping the team tell clearer stories

The work did not stop with Henri’s article.

FableForce also ran a private LinkedIn and personal-branding workshop for the UnaBiz team. The aim was to help the people closest to the technology explain their work in language others could follow.

Participants learned how to strengthen their profiles, identify worthwhile stories, communicate technical ideas more clearly, and use LinkedIn to form meaningful professional connections.

Instead of leaving all public communication to the corporate account, UnaBiz could begin drawing on the experience and perspectives already present across its team.

UnaBiz LinkedIn training session with participants working on laptops
A private LinkedIn and personal branding workshop for UnaBiz's internal team.

A story that still felt true

Technology companies are often reduced to funding rounds, network coverage, and the number of devices connected.

UnaBiz had all those achievements. What made its story memorable was the uncertainty and conviction behind them.

By telling that part honestly, FableForce gave people another way to understand the company: not merely through what its technology connected, but through the human relationships that allowed UnaBiz itself to exist.

Years after publication, its founder still recognised himself in the story.

Likes
47
Recorded on the founder article.
Comments
8
Readers responded to the founder's story.
Connected devices
14m
The company scale behind the human story.

“It sounds like a fiction novel but it is so real. I don’t know if my tears really came out on that day but it surely nearly dropped today. Thank you John Chen for this article!”

Henri BongCEO & Co-Founder, UnaBiz

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