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Case studyKlique Design

The experience was there. The story was not.

We transformed the founder's specialist knowledge into a focused 14-page deck for special-needs schools and facilities.

FableForce

Klique Design logo
Industry
Interior Design / Special Needs Education
Year
2021
Solutions
Founder Interview, Narrative Strategy, Copywriting

Klique wanted to approach organisations serving children with special needs, but lacked material strong enough to explain why its approach to designing these spaces was different.

Specialist knowledge, held in conversation

Klique already understood the organisations it wanted to reach. What it lacked was a persuasive way to frame its experience for school leaders and other decision-makers.

We interviewed the founder to understand how Klique approached special-needs environments, what it paid particular attention to, and why these spaces demanded more than conventional interior design.

The source material came from Klique. Our role was to find the story within it.

Designing for more than one user

A special-needs school must work for several groups at once.

Children need environments that support exploration, learning, safety, and greater independence. Caregivers need confidence that their children are spending time in an appropriate setting. Teachers and staff need spaces that help them work effectively.

We organised the narrative around these perspectives, connecting Klique’s design decisions to the people affected by them.

This made the proposition more meaningful than a conventional list of interior design capabilities. The deck could explain not only what Klique designed, but why particular details mattered.

Building the complete story

We wrote and designed a 14-page presentation showing school leaders how Klique’s experience applied to their spaces.

The presentation moved from Klique’s purpose and specialist understanding into its methodology, founder story, design approach, project management, construction capabilities, and invitation to begin a conversation.

Existing projects and the founder’s explanations showed why particular design decisions mattered to children, caregivers and staff.

Special Needs Spaces Interior Design

View the 14-page business development deck.

Klique Design special needs schools presentation cover1
Introduction to Klique's approach to special-needs environments2
Selected Klique Design clients3
Klique's multi-perspective approach to special-needs design4
A caregiver's perspective on children with special needs5
Spaces supporting children's journey towards independence6
How thoughtfully designed spaces support caregivers7
How workspaces support teachers and staff8
Klique's human-centred design methodology9
The founder's story and commitment to special-needs spaces10
Klique's interior design services11
Klique's project management services12
Klique's construction and build capabilities13
Klique Design contact and call to action14
01 / 14

Ready to open doors

Klique’s specialist knowledge became a clear, credible presentation its team could use to approach special-needs schools and facilities.

Pages created
14
A complete business development story written and designed from scratch.
Perspectives connected
3
Children, caregivers, and teachers and staff placed at the centre of the narrative.
Founder interview
1
Specialist knowledge translated into positioning, messaging, and presentation content.