Keeping learning alive after class.

When the programme ended

ASEP brought project leaders together to learn, exchange ideas, and build professional relationships.

But once the programme ended, the structure holding those connections together disappeared. Graduates returned to their organisations without a shared place to continue the conversations, revisit relevant ideas, or remain connected to the people they had met.

For Strategy Execution, this mattered beyond alumni engagement. An active community could support ongoing learning, professional networking, future programme participation, and a longer relationship between graduates and the organisation.

The opportunity was to make ASEP feel less like a programme people completed and more like a professional community they continued to belong to.

Creating a community that did not exist before

There was no existing ASEP LinkedIn group for FableForce to inherit.

We created it from the ground up, giving graduates a dedicated place to reconnect after the classroom. But opening the group was only the beginning. Without relevant content, responsive management, and reasons to return, it could easily have become another quiet alumni page.

We studied the graduates, their professional interests, and the subjects they had encountered through ASEP. This shaped a content direction built around what members were already trying to understand and apply in their work.

Informational articles connected to their areas of study resonated most strongly. They allowed the group to continue providing value after the formal programme had ended.

Keeping the conversation active

For more than a year, FableForce managed the community as an active part of Strategy Execution’s relationship with its graduates.

We researched topics, planned the editorial calendar, wrote posts, designed graphics, scheduled content, and published it to the group. We also moderated conversations, responded to members, and made sure the space continued to feel attended to.

When a discussion or response stood out, we documented it and shared it with the Strategy Execution team. This helped the client see what members were responding to and which subjects were creating meaningful interest.

The work was not simply about filling a content calendar. It was about giving graduates a useful reason to remain connected.

Connecting the wider alumni experience

The LinkedIn group became one part of a broader relationship with ASEP graduates.

We worked with Strategy Execution to connect the community with Marketo and its wider communications activity. LinkedIn provided a shared space for ongoing learning and conversation, while the integration allowed relevant communications, stories, and events to reconnect graduates with that space.

We also strengthened the LinkedIn profiles of the key leaders responsible for Strategy Execution. This gave the people behind the programme a clearer professional presence alongside the community they were leading.

The work drew on FableForce’s established LinkedIn expertise, including John’s recognition as a two-time LinkedIn Power Profile.

Letting graduates tell the story

A programme can explain its curriculum, credentials, and intended outcomes. A graduate can explain what the experience actually felt like.

We filmed a graduate story that allowed an ASEP participant to describe the programme in their own words. Strategy Execution shared the video with its stakeholders, and it was also used within the ASEP LinkedIn community.

For prospective participants, it offered a more human view of the programme. For graduates, it reflected an experience they recognised and reinforced the sense that they remained part of something shared.

When alumni came together again, we also created campaign materials for the event, helping those later moments feel connected to the wider ASEP experience.

More than an alumni group

What Strategy Execution needed was not another channel to broadcast company updates.

It needed a place where the value of ASEP could continue after the final session: through useful ideas, professional relationships, conversations, events, and the continued presence of the people behind the programme.

FableForce created that place and managed it for over a year.

The result was a new community that Strategy Execution did not have before, supported by relevant content, active moderation, stronger leadership profiles, graduate storytelling, and connected communications.

What we delivered

• LinkedIn alumni group creation and management
• Audience interest and demographic analysis
• Content strategy and editorial calendar
• Copywriting, graphic design, scheduling, and publishing
• Community moderation and member responses
• Notable engagement reporting
• Marketo integration
• LinkedIn profile writing for key Strategy Execution leaders
• Graduate testimonial video
• Alumni event campaign materials

Graduate story

An ASEP graduate shares their experience of the programme.

The video gave people a more personal understanding of ASEP through the experience of someone who had completed it.