Look closer. Understand what people want, what they experience and what they’re missing.
Find your edge.
A fresh perspective on what your business could become. We find the opportunity and shape the offer, story and character to bring it into focus.
Tell us what is changing or stuck. We'll review it and reply within 24 hours.
Up to 50%
Grant support for eligible Singapore SMEs.
Fresh perspective
See what’s possible.
When everyone follows the same approach, opportunities get overlooked. We look closely at your business, your customers and your market to find where you could do things differently.
A specific offer for PeraAn illustrative Pera private-events offer for teams: a private Turkish feast, group menus from $68++ per guest, and an invitation to plan an event.
Question the usual. Examine the assumptions behind how your industry presents itself and operates.
One shared directionYour offer, reasons to choose you, message and look and feel connect in one plan your team can follow.
Find your opening. Identify an unmet need, an overlooked strength or a better way to deliver.
How we help
“Their strategic approach addressed every element of our website's revamp—starting with brand clarity and messaging before execution.”
Confidence to act
A clear next move.
Know what to change, why it matters and where to begin. Leave with decisions and guidance that carry through to the things your business creates and does.
Shape process stageA cropped process dial rotates to show review as the active stage.
Set the priorities.
Agree what deserves attention now and what can wait.
Your website. See whether customers can understand your offer and what makes it hard to enquire or buy.
Your existing work. Build on your existing plans, research and sales materials instead of starting again.
Your people. Understand your leadership team’s ambitions, experience and view of the business.
Your results. Look at where people show interest, get in touch or buy, and where they stop.
Get everyone aligned.
Give your team a shared direction for decisions, communication and execution.
Know your customers. Know who is most likely to need your offer and what matters when they choose.
Focus your effort. Decide what to offer, what to work on first and what can wait.
Make yourself clear. Explain what you do and why customers should choose you in words your team can use.
Guide the work. Know how your business should look, sound and treat customers before you commission the work.
Bring it to life.
Your team can take the direction forward. If you need help bringing it to life, Build and Grow can support the next stage through separately agreed work.
Start with clarity. Give the people doing the next stage a written brief explaining what you agreed and why.
Know what’s first. Use your agreed priorities to decide where to spend time and money first.
Make consistent decisions. Check future ideas against the goals and decisions you agreed, so your team stays on track.
Share one message. Give your team the agreed messages and guidance for how your business should look and sound.
One clear business directionA summary brings together why customers should choose you, what to say and who to focus on.
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A stronger proposition
Worth choosing.
Give people a clear reason to choose you. Bring what your business does best together with something your customers value.
Know your audience. Know who you can serve well and what matters most to them.
Make it meaningful. Shape an offer people can understand, want and see clear value in.
Put it to the test. Find out which ideas hold up before building around them.
A reason to care
Be unmistakable.
Your story gives the business meaning. Its personality makes people feel something. We shape both into a direction people can recognise and your team can bring to life.
One clear business directionA summary brings together why customers should choose you, what to say and who to focus on.
Find your story. Draw out the ambition, experience and beliefs that make your business worth knowing. Say what matters in language that sounds like you and connects with your audience.
- Your story
- Your voice
A clearer business messageAn example shows how you can explain what you offer and why it matters in a few plain sentences.
Look the part. Shape the visual character that makes your business attractive and recognisable, with a clear idea behind every choice.
- Visual character
- Creative direction
Real businesses.
Meaningful change.
Healthcare / Dental
Robotics / Deep TechB-Robotics.
Making a wider technology ambition easier for investors and partners to follow.
Legal Services
Commercial Real Estate
HR Media & Events
Interior Design / Special Needs EducationKlique Design.
Turning specialist experience into a story school leaders could understand.
Property PhotographyLumida Studios.
Twelve years of experience, repositioned for a market where good photographs alone are no longer enough.
Higher EducationNanyang Technological University.
From an entrepreneurship talk to practical LinkedIn training for upcoming graduates.
Corporate Training & Leadership DevelopmentODC Training.
Turning a crowded course catalogue into a clearer path from interest to enquiry.
Financial ServicesOrizal Financial Advisors.
From an unnamed idea to a growing advisory group with a reach beyond Singapore.
Restaurant / F&BPera Turkish Grill & Mezze.
Making a new restaurant feel familiar before the first visit.
Renewable Energy & FinanceSC Oscar Fund Management.
Giving institutional investors a clearer reason to understand and trust the opportunity.
Leadership Development & Training
Interior Design
Financial Wellness & CoachingThrive Wellness Co..
Making a less familiar kind of financial help easier to understand.
Connected Technology
Insurance & Risk Management
Timber & Building Materials