Search Intent

Search intent is what someone wants to do when they search.

Someone searching for “property photography tips” may want to take better photos themselves. Someone searching for “property photographer Singapore prices” is more likely to be comparing services. A useful page answers the question that brought them there.

Read The Results

The search results offer evidence about what people expect. Look at the questions answered, the formats that appear, and the decisions each result helps someone make.

Decide what you can usefully add. A price search may need a fee range, what is included and how to request a quote. Repeating the search phrase will not answer those questions.

Help Them Continue

Let the reader compare their options and decide what to do next. A practical guide might lead to another explanation; a service page might lead to an enquiry. Match the next step to what they came to do.