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Intellectual Property & Trademark Notice

Effective January 25, 2025•12 min read

Overview

FableForce operates as a brand operating system (Brand OS) SaaS platform and creative agency based in Singapore. This notice clarifies intellectual property rights, ownership of work, user-generated content policies, and our use of third-party trademarks and assets.


FableForce Intellectual Property

What We Own

The following are proprietary to FableForce and protected by Singapore and international intellectual property laws:

Platform & Software

  • FableForce name, logo, and branding
  • Brand OS platform, software, and codebase
  • Website design, layout, and user interface
  • Technical infrastructure and algorithms
  • Platform features and functionality
  • Proprietary tools and modules

Original Content

  • Marketing materials created by FableForce
  • Blog posts, articles, and educational content authored by FableForce
  • Templates and resources created by FableForce
  • Documentation, help guides, and tutorials
  • Case studies and portfolio pieces (with client permission)
  • Course content and training materials

Trademarks

  • FableForce™ - Registered trademark (pending/registered) in Singapore
  • Brand OS™ - Registered trademark (pending/registered) in Singapore
  • Associated logos, symbols, and brand elements

All rights reserved. Unauthorized use, reproduction, or distribution of FableForce intellectual property is prohibited without explicit written permission.

What We Don't Own

FableForce does not claim ownership of:

  • User-generated content (brand assets, documents, data uploaded by users)
  • Client work delivered as part of agency services (ownership transferred upon full payment)
  • Third-party trademarks, fonts, stock assets, or licensed content
  • Content uploaded by users to their Brand OS workspaces
  • Brands, logos, and intellectual property belonging to our clients

Client Work & Agency Services

Work-for-Hire Agreements

For custom agency projects (branding, website development, marketing, etc.):

Ownership Transfer Upon Payment

  • Client Owns: Upon full payment, you own the final deliverables as specified in your project agreement
  • Deliverables Include: Final logos, brand assets, website builds, marketing materials as agreed
  • Source Files: Ownership of source files (e.g., PSD, AI, working files) as specified in agreement

What FableForce Retains

  • Right to Display: We retain the right to display your work in our portfolio, case studies, and marketing materials (unless otherwise agreed)
  • Process Documentation: Internal documentation of our creative process
  • Reusable Techniques: General design methodologies and techniques (not unique to your brand)

Pre-Existing IP

  • Our Tools: We retain ownership of proprietary tools, frameworks, or platforms used to create your work
  • Stock Assets: Third-party stock photos, fonts, or plugins remain licensed per their original terms
  • Template Modifications: If work is based on a FableForce template, you own the customization, we retain template IP

Work in Progress

  • Before Final Payment: FableForce retains ownership of all work in progress
  • Upon Cancellation: Work completed to date may be provided for pro-rated payment (see Cancellation & Refund Policy)
  • Partial Payments: Do not transfer ownership; ownership transfers upon final payment only

User-Generated Content (Platform Users)

Your Content in Brand OS

When you use the FableForce platform, you upload and create content including:

  • Brand assets (logos, images, documents)
  • Project files and creative work
  • Notes, tasks, and collaboration content
  • Templates and reusable brand resources

You Own Your Content

FableForce does NOT claim ownership of your content.

  • You retain full ownership of content you upload or create
  • We do not sell, license, or profit from your content
  • Your content remains private and accessible only to you and your team members

License You Grant to Us

By uploading content to FableForce, you grant us a limited, non-exclusive license to:

Purpose of License:

  • Store and display your content within the platform
  • Process and render your content for platform features (e.g., generating previews, thumbnails)
  • Backup and secure your content for data protection
  • Enable collaboration features (sharing with team members you invite)

License Terms:

  • Non-exclusive: You can use your content anywhere else
  • Revocable: License terminates when you delete content or close your account
  • Limited: Only for platform functionality, not for our marketing or other purposes

We Will NOT:

  • Use your content in our marketing without explicit permission
  • Share your content with third parties (except as necessary for platform operations, e.g., cloud hosting)
  • Claim ownership or attribution of your content
  • Sell or license your content to others

Your Responsibility for Content

By uploading content, you represent and warrant:

  1. You Own It: You have the rights to upload and use the content
  2. No Infringement: Your content does not infringe third-party intellectual property rights
  3. Lawful Content: Your content does not violate any laws or regulations
  4. Client Permission: If uploading client work, you have permission to store it on FableForce

If you violate these terms:

  • We may remove infringing content
  • Your account may be suspended or terminated
  • You are liable for any resulting damages or claims

Third-Party Trademarks & Assets

Trademarks We Reference

FableForce's platform and services may reference third-party trademarks, including:

  • Design software (Adobe, Figma, Canva, etc.)
  • Marketing platforms (Google Analytics, Facebook, etc.)
  • Payment processors (Stripe, PayPal, etc.)
  • Cloud services (AWS, Google Cloud, etc.)
  • Integrations and partnerships

All such trademarks are the property of their respective owners.

Reference to these trademarks is made solely for:

  • Identification and descriptive purposes
  • Indicating compatibility or integration capabilities
  • Providing context for services offered

We do not suggest:

  • Endorsement or sponsorship by these companies (unless explicitly stated)
  • Affiliation beyond stated partnerships
  • Ownership of their trademarks

Stock Assets & Fonts

FableForce may use licensed stock assets in client work:

  • Stock Photos/Videos: Sourced from licensed providers (Unsplash, Pexels, Adobe Stock, etc.)
  • Fonts: Licensed for commercial use or purchased per license terms
  • Icons & Graphics: From licensed icon libraries or created in-house

Client Responsibility:

  • Licenses for stock assets are provided as part of project deliverables
  • Continued use must comply with license terms
  • Additional licensing may be required for specific uses (e.g., print runs exceeding license)

Portfolio & Case Study Rights

Our Right to Showcase Your Work

Unless otherwise agreed in writing:

  • We may display your project in our portfolio, website, and marketing materials
  • We may create case studies documenting our work on your project
  • We may reference your company name and logo in client lists

If you prefer confidentiality:

  • Request NDA or non-disclosure clause in your project agreement
  • We will honor confidentiality requests (may affect pricing for highly confidential work)

What we include in portfolio/case studies:

  • Final deliverables (logos, website screenshots, marketing materials)
  • Project description and outcomes
  • Your company name and logo (as attribution)

What we exclude:

  • Proprietary business information
  • Sensitive data or internal documents
  • Anything you've explicitly requested to keep confidential

Copyright Infringement Policy (DMCA Compliance)

FableForce respects intellectual property rights and complies with Singapore's Copyright Act and international copyright standards.

Reporting Copyright Infringement

If you believe content on FableForce infringes your copyright, send a notice to:

Email: legal@fableforce.com
Subject: Copyright Infringement Notice

Your notice must include:

  1. Your signature (physical or electronic)
  2. Identification of the copyrighted work claimed to be infringed
  3. Identification of the infringing content and its location on our platform (URL or specific description)
  4. Your contact information (name, address, phone, email)
  5. A statement of good faith belief that the use is not authorized
  6. A statement that the information is accurate and you are authorized to act on behalf of the copyright owner
  7. Supporting evidence of copyright ownership

We will:

  • Investigate the claim within 5-7 business days
  • Remove infringing content if claim is valid
  • Notify the user who uploaded the content
  • Take action against repeat infringers (account suspension/termination)

Counter-Notification

If you believe content was removed in error:

Email: legal@fableforce.com
Subject: Copyright Counter-Notification

Include:

  1. Your signature (physical or electronic)
  2. Identification of removed content and its former location
  3. A statement of good faith belief that content was removed in error
  4. Your contact information
  5. Consent to jurisdiction of Singapore courts
  6. Evidence supporting your claim (ownership proof, license, permission, etc.)

Process:

  • We will review counter-notification within 7 business days
  • If valid, content may be restored after notifying original complainant
  • Disputes may be resolved through legal channels

Trademark Infringement

If you believe your trademark is being infringed on FableForce:

Email: legal@fableforce.com
Subject: Trademark Infringement Claim

Provide:

  • Details of your trademark (registration number if applicable)
  • Identification of the infringing use
  • Evidence of trademark rights
  • Your contact information

User Responsibilities

Respecting Intellectual Property

By using FableForce, you agree to:

Do NOT:

  • Upload content you don't have rights to use
  • Use copyrighted images, fonts, or assets without proper licenses
  • Claim ownership of work created by others
  • Remove copyright notices or attribution from third-party content
  • Share licensed assets beyond their license terms
  • Create derivative works from others' copyrighted content without permission

DO:

  • Use only content you own or have licensed
  • Provide proper attribution when required
  • Respect font, stock photo, and asset licenses
  • Obtain client permission before uploading their brand assets
  • Report suspected infringement by other users

Client Work Ethics

If you are an agency or freelancer using FableForce:

  • Client Confidentiality: Do not share client work without permission
  • Ownership Respect: Ensure you have rights to upload client assets to cloud platforms
  • License Compliance: Maintain compliance with software, font, and asset licenses used in client work
  • Proper Contracts: Use clear agreements with clients defining IP ownership

Fair Use & Educational Content

Our Educational Use

FableForce may use limited excerpts of copyrighted material for:

  • Educational blog posts and tutorials (with attribution)
  • Critique, commentary, or analysis of design trends
  • Platform training and documentation

This constitutes fair use under:

  • Singapore Copyright Act (fair dealing provisions)
  • International fair use principles for education and commentary

Your Fair Use

Users may upload copyrighted content for:

  • Personal educational purposes (studying design, reference, mood boards)
  • Internal collaboration and creative development
  • Critique and analysis within private workspaces

NOT permitted:

  • Commercial use of unlicensed copyrighted content
  • Public distribution of copyrighted material
  • Claiming ownership of others' work

Data & Content Security

How We Protect Your IP

  • Encryption: Data encrypted in transit (TLS) and at rest
  • Access Controls: Role-based access; only your team sees your content
  • Backups: Regular automated backups for data recovery
  • Infrastructure: Hosted on secure, compliant cloud providers (AWS, Google Cloud)
  • No Training: We do NOT use your content to train AI models

Your Security Responsibilities

  • Strong Passwords: Use unique, strong passwords for your account
  • Team Access: Grant access only to trusted team members
  • Confidential Work: For highly sensitive work, use additional safeguards (encryption, limited access)
  • Regular Audits: Review team member access periodically

International IP Protection

FableForce operates from Singapore and respects international intellectual property treaties:

  • Berne Convention (literary and artistic works)
  • Paris Convention (industrial property)
  • WIPO Treaties (copyright and related rights)
  • TRIPS Agreement (trade-related IP rights)

Jurisdiction:

  • Singapore law governs IP matters on our platform
  • For international disputes, we comply with applicable treaties and laws

AI-Generated Content

FableForce's Use of AI

We may use AI tools (e.g., ChatGPT, Midjourney, DALL-E) for:

  • Internal brainstorming and ideation
  • Draft content generation (edited by human designers/writers)
  • Efficiency in creative workflows

Our AI Policy:

  • AI is a tool, not a replacement for human creativity
  • All AI-generated work is reviewed, refined, and edited by our team
  • We disclose AI use when significant portions of deliverables are AI-generated (unless client waives disclosure)
  • AI use does not diminish our work-for-hire ownership transfer commitments

Users' AI-Generated Content

If you upload AI-generated content to FableForce:

  • Ownership: Check AI platform terms (some grant ownership, others don't)
  • License Compliance: Ensure you have commercial use rights
  • Attribution: Provide attribution if required by AI platform
  • Copyright Uncertainty: Be aware that AI content copyright is evolving legally

FableForce is not liable for:

  • Disputes over AI-generated content ownership
  • Copyright claims related to AI content uploaded by users
  • Compliance with AI platform terms (users are responsible)

Changes to This Notice

We may update this notice from time to time to reflect:

  • Changes in applicable law
  • New services or features
  • Feedback from users and clients
  • Evolving IP best practices

Updates are effective immediately upon posting. The "Last Updated" date indicates the most recent revision.


Contact Information

For General IP Inquiries

Email: legal@fableforce.com
Website: https://fableforce.com

For Copyright Issues

Email: legal@fableforce.com
Subject: Copyright Inquiry

For Trademark Issues

Email: legal@fableforce.com
Subject: Trademark Inquiry

For Client Project IP Questions

Email: hello@fableforce.com
Subject: Project Ownership Question

Disclaimer

This notice is provided for informational purposes and does not constitute legal advice. Users and clients should consult their own legal counsel regarding intellectual property matters specific to their situations.

FableForce makes reasonable efforts to respect intellectual property rights but cannot guarantee that all content on the platform is free from infringement. Users are solely responsible for ensuring their content complies with intellectual property laws.

FableForce is not responsible for user-generated or user-uploaded content and shall not be held liable for any copyright or trademark infringement by users, except as required by law.


Last Updated: January 25, 2025 Jurisdiction: Singapore Governing Law: Singapore Copyright Act, Trade Marks Act, and applicable international treaties

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