- Pillar
- Shape
- Type
- Guide
- Published
- Author
- John Chen
EDG has closed to new applications. Where to check current support before planning brand and business strategy work.
If you are planning a new branding or business strategy project, start with the current programme rather than an old EDG checklist.
What Changed
Enterprise Singapore states that EDG, MRA and PSG ceased on 29 September 2026. New applications moved to the EDGE Grant from 30 September.
Existing submissions and projects continue to be processed. For an ongoing EDG project, follow the official claims guidance for that project.
Check The Activity
EDGE support depends on the activity. Do not assume that a previous EDG support rate, eligibility rule or branding scope applies unchanged.
Check the relevant activity on the official EDGE page or use Enterprise Singapore’s linked grant recommender. Confirm the proposed scope and application requirements before committing costs.
Start With Purpose
A grant can help fund a project. The business still needs a reason to undertake it.
Before choosing the work, ask:
- What is holding the business back?
- What evidence supports that diagnosis?
- Which decisions or capabilities need to change?
- How will you measure whether the work helped?
Separate strategic decisions from the production and ongoing activity needed to carry them out. Then check which parts, if any, qualify for support under the current rules.
Programme status checked on 22 October 2026 against Enterprise Singapore’s EDG notice and EDGE programme page.
Need clear direction?
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